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Organizational Goals of Adidas Enterprises
The adidas Group is committed to becoming a global leader in the brand industry for sports passion and sports lifestyle in sporting goods.
adidas is committed to continuously strengthening our brand and products and improving our competitive position.
Adidas' innovation and design leaders want all athletes to perform at the highest level of athletic performance, bringing the best performance to the market.
adidas gets the attention of consumers, thus resulting in continuous improvement of the quality, look, feel and image of our products and structures to match and exceed consumers' expectations and provide them with the highest value.
adidas is a global organization, socially and environmentally responsible, owner of a set of creativity and diversity.
adidas is committed to continuously improving its excellent financial performance.
The ultimate goal of the organization is to lead the sporting goods industry that builds brands with sports enthusiasm and sports lifestyles, predict and meet the needs of consumers and customers, constantly strive to create a culture of innovation, challenge ourselves, break the rules, and embrace changes. By leveraging this culture, we push the boundaries of products, services and processes, strengthening our competitiveness and maximizing the Group's operations. Committed to meeting the all-round needs of customers and consumers, ensuring the availability of products in the correct size and color, improving the level of technological innovation, and achieving high-end fashion and high-quality standards for products.

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